From Challenges to Community: My Journey with Joe Cold Storage

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Since 2017, being self-employed has been a journey of ups and downs. At first, it wasn't easy—especially after the second COVID-19 lockdown, when rising prices and uncertainties made things even tougher. But through it all, the unwavering support of my customers has been my greatest motivation.

It’s not just about selling products; it’s about the relationships I’ve built. Seeing people not only buying from Joe Cold Storage but also seeking my advice and showing me respect has given me the strength to persevere.

To some, "Joe Cold Storage" might just be a small business. But to me, it’s a symbol of hard work, resilience, and connection. Everywhere I go, hearing someone call out, "Hey Mr. Chicken, ki pe dir? Nou zouene biento!" reminds me of how far I’ve come and the community I’m proud to be a part of.

Thank you for making this journey worthwhile!

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